Vakasama ni brand identity resource comparison
Three routes from an idea to a recognisable identity: a complete design process, a specialist method for lasting logos and a concise bridge between strategy and creativity.
Checked September 18, 2026 · Availability and prices may change on Amazon.
Best process introduction
A process-oriented guide that follows the practical stages of creating a brand identity, supported by exercises, diagrams and professional case studies.
E dua na kena ivakarau ni logos e dabeca
E dua na ivakasala ni veitalano ki na logos e veivakayagataki, me vaka na kena itukutuku ni designer e sotavi, na kena ikuri ni veitalano, kei na kena ivakarau ni veitalano.
E dua na kena ivakarau ni veitalano ni strategy–design
E dua na ivakasala ni veitalano ni kena vakatovolei na veitalano ni strategy kei na creative, me vaka na kena ivakarau ni kena vakatovolei na brand e dabeca.
| Book | Best for | Focus | Format | Link |
|---|---|---|---|---|
| 1Creating a Brand IdentityCatharine Slade-Brooking | Students and identity-process beginners | Audience, competitors, naming, design and launch | Paperback | View on Amazon ↗ |
| 2Logos that LastAllan Peters | Era a soli logos kei era a soli visual | Kena itukutuku, kena sasaga kei na kena ivakarau ni logos e dabeca | Hardcover | View on Amazon ↗ |
| 3The Brand GapMarty Neumeier | Kena vakatovolei na executives, strategists kei na creatives | Kena vuku ni veitalano e vuli kina na strategy kei na kena ivakarau ni customer experience | Paperback | View on Amazon ↗ |
Na tini book oqo e raica na veimatanitu ena vuku ni dui yanuyanu. Catharine Slade-Brooking e tukuna na veivakadidike ni project identity, mai na kena vakatavulici na audisi kei na kena vakadidike na wekada me vaka na kena saumi, logo design, vakatataro, rebranding kei na vakatavulici. Allan Peters e vakadidike me vaka na kena ivakaraitaki visual kei na kena yanuyanu creative ena logo ni veika e sotavi. Marty Neumeier e taura na kena ivakaraitaki ena kena vakatavulici na yanuyanu ni bisinisi kei na design.
Na veivakadidike oqo e levu soti kina na veimatanitu e vicaudreu ena vuku ni dui yanuyanu. E dodonu me kena ivakaraitaki na kena vakatavulici na audisi, kena saumi, kena vakatavulici na yanuyanu, kei na kena vakatavulici na veimatanitu. E dodonu me kena taura na kena ivakaraitaki ena kena vakatavulici na yanuyanu ni bisinisi kei na kena vakatavulici na veimatanitu.
Na book identity e sotavi dodonu me kena taura na kena ivakaraitaki na veimatanitu e vicaudreu ena vuku ni dui yanuyanu. Dodonu me kena vakatavulici na kena saumi, kena vakatavulici na yanuyanu, kena vakatavulici na veimatanitu, kei na kena vakatavulici na yanuyanu ni bisinisi. Dodonu me kena taura na kena ivakaraitaki ena kena vakatavulici na yanuyanu ni bisinisi kei na kena vakatavulici na veimatanitu.
Na vosaidentitye mai kina na Latinidem, meaning “the same.” It refers to the qualities through which a person or thing remains recognisable as itself. In branding, identity is the organised expression that helps an organisation appear coherent across many encounters.
Na ivakarau qo e vakatarai kina na ka e levu. Na identity ni brand e vinakata na kena sameness me rawa ni kila vakaraitaki, ia e vinakata tale ga na flexibility me rawa ni kila vakayagataka ena packaging, websites, signs, social platforms, documents kei na moving images. Na goal e sega ni me rawa ni kila application identical; e rawa ni kila preserve na recognisable principles me vaka na kena execution.
IBM e tara na example vinaka ni identity me kena system e durabale. Na striped IBM mark ni Paul Rand e tara na kena visual rhythm e vakatovolei kei na technology, precision kei na movement. Na logo e rawa ni kila reproducing ena varied environments me vaka na kena recognisable structure.
Na lesson e levu qo e vakatarai kina na longevity e sega ni depend only ena attractive mark. Na clear rules, disciplined application kei na ability me rawa ni kila work across changing technologies e rawa ni kila tara na identity me accumulate recognition sega ni restart me vaka na fashions change.
Na itukutuku ni Catharine Slade-Brooking e tara talei na rai ni vakasama me vaka na ivakarau ni yavusa. Na nona veivakaduidui, kerekere, dikeuli, kei na kena ivakarau e tara talei na veivakasauri ni vakaloloma me vaka na vakasama ni project.
Me vaka na rai ena nomu gauna ni vakasama, ena nomu rai ni research, audiences, competitors, mood boards, naming, logo development, client presentation, rebranding kei na launch. Na nomu rai ena students kei na designers ena nomu gauna ni vakasama e rawa ni kena ivakarau, ia na rai e tara talei na non-designers me vaka na ivakarau ni vakaloloma ni yavusa.
Allan Peters e vakaraitaka na nona itavi ni veiqaravi ni kena vakasasa ni visual branding. Na itukutuku oqo e vakavuvulitaka cake sara ga vei ira na kaukamea era sa qarava na kena vakasasa, vakasauri kina na kena vakasasa, kei na kena vakasauri vinaka sara me ra vakayacori kina na gauna. Na nona vakatutu ni visual e taura me vaka vinaka sara vei ira na kena dauvakadidike e na itavi ni kena vakatutu kei na kena vakatutu ni veiqaravi.
Vakayacora me vaka na ikatini ni kena ivakarau: kena vakasasa, na cakacaka ni kena vakasasa, kei na kena vakasasa ni kena ivakarau. E sa ikatini sara ga ni kena vakasasa, kei na kena vakasasa ni kena ivakarau, kei na kena vakasasa ni kena ivakarau me vaka na kena ivakarau ni kena vakasasa.
Na itukutuku ni Marty Neumeier e vakaraitaka na nona itavi ni veiqaravi kei na kena vakasasa. E tukuna ni veiqaravi kei na kena vakasasa e na vakasasa, kei na kena vakasasa ni kena ivakarau me vaka na kena ivakarau ni kena vakasasa. Na nona vakatutu ni visual, na kena vakasasa ni kena ivakarau, e taura me vaka vinaka sara vei ira na kena dauvakadidike e na itavi ni kena vakatutu kei na kena vakatutu ni veiqaravi.
Vakayacora me vaka na ikatini ni kena ivakarau: kena vakasasa, na cakacaka ni kena vakasasa, kei na kena vakasasa ni kena ivakarau. E sa ikatini sara ga ni kena vakasasa, kei na kena vakasasa ni kena ivakarau, kei na kena vakasasa ni kena ivakarau me vaka na kena ivakarau ni kena vakasasa.
Design student:kerea meCreating a Brand Identityme vaka na kena ivakarau ni kena vakasasa, kerea meLogos that Lastme vaka na kena ivakarau ni kena vakasasa.
Logo designer:kerea meLogos that Lastme vaka na kena ivakarau ni kena vakasasa kei na kena vakasasa ni kena ivakarau.
Founder or executive:kerea meThe Brand Gapme vaka na kena ivakarau ni kena vakasasa kei na kena vakasasa ni kena ivakarau.
Agency team: me vaka na kena ivakarau ni kena vakasasa kei na kena vakasasa ni kena ivakarau, me vaka na kena ivakarau ni kena vakasasa kei na kena vakasasa ni kena ivakarau, kerea me BrandingMaps.com kei AmazonvakasaraiThe Brand Gapme vaka na ilawaki,Creating a Brand Identityme vaka na iyaya kei naLogos that Lastme vaka na iyaya ni specialist execution.
Creating a Brand Identitye solia na kena ikuri ni step-by-step me baleta na kena design process yaqana.
Logos that Laste logo yaqana ni kena specialist choice me baleta na concept development, refinement kei na durable visual marks.
The Brand Gape logo yaqana ni kena concise bridge me baleta na commercial strategy, creative work kei na customer experience.
Ia. Na logo e dua ga na identifying element. Brand identity e ya na broader verbal kei na visual system me baleta na logo e operatetaki.
Na Amazon prices, editions kei na availability e rawa ni change by location kei na date. Na button yaqana e open na current listing.
ChoosetakiCreating a Brand Identityme vaka na complete project process,Logos that Lastme vaka na specialist logo craft, seThe Brand Gapme vaka na vakatutu na strategy kei na design.
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