3 na ivolatabu ni vakaturaga ni vakavuvale e beqa

Kevaka e dodonu na veika e vakayacora na kena isau ni veivakaturi ena vakasuka: na vakavinakataki na kena irogorogo, na kena vakaturi na bisinisi e tiko ena loma ni kena isau, se na kena vakayagataki na kena veimatanitu vou yaqona na kena sega ni vakararavi na kena vakasama.

Brand growth can mean three different things: expanding an audience, scaling the business behind the brand or reaching new customer groups without losing coherence. These books address one of those levels each, so the most useful choice depends on the current constraint.

Facebook Page Growth GuideE vakaraitaka tu na kena isau ni veivanua kei na kena veivakaturi.The Science of ScalingE tukuna na kena irogorogo kei na kena vakasama e vinakata me baleti kina na bisinisi me rawa ni kena vakaturi.The Growth DilemmaE vakaraitaka tu na kena isau ni veivanua kei na kena veivakaturi: kena cakava me baleta na kena isau ni veivanua kei na kena veivakaturi me rawa ni kena vakaturi.

Na cava e dodonu me baleta na kena isau ni veivanua kei na kena veivakaturi?

• Na kena ibalebale: Na kena isau ni veivanua kei na kena veivakaturi: na kena isau ni veivanua kei na kena veivakaturi me rawa ni kena vakaturi.
• Na kena isau ni veivanua kei na kena veivakaturi: na vakadidike na veiqaravi vinaka duadua me vaka na kena ivalu strategiki, se bale ga na kena kerekere ni vakaraitaki.
• Kakua ni kena vakayagata:e dua na operational capacity me rawa ni vakayagata tiko ena kena ivakarau ni demand me vaka ni kena vakaraitaki me vaka na nona ivalu.
• Kena ivakarau recognisable:na identity kei na language me ra vakayagata tiko ga ena kena sega ni vakarogoci kina na memory structures ni vakayagata.
• Na Economics:acquisition, retention, margin kei na lifetime value me vaka na ivalu ni kena vakaraitaki me baleta na kena ivakarau ni veisautaki.
• Kakua ni kena vakadidike:experiments e tiko ena kena ivakarau ni clear hypotheses kei na measures me baleta na kena rawa ni kila tani na knowledge ni sega ni noise.

Ni saumi kina na yaca "growth"?

Growthe tiko ena kena ivakarau ki na Old English verbgrōwan, meaning to grow, flourish or increase. The word originally described living development and later expanded to quantities, organisations, economies and influence.

Ena branding, growth e rawa ni tiko ena kena ivakarau ki na recognition, preference, customers, revenue, markets se cultural relevance. Na ivakarau qo e sega ni rawa ni tautoca sara. Na brand e rawa ni taura na followers ena sega ni taura na customers, se taura na sales ena lako sara ga na nona ivalu ni veisautaki.

Na kena ivakarau example: LEGO's return to growth

LEGO's recovery ena 2000s e tiko ena kena ivakarau me baleta na growth through renewed focus. Ni saumi kina na overexpansion kei na complexity e lako sara ga na performance, na company e taura na attention ki na nona core building system, improve operations kei na develop na new partnerships kei na experiences e tiko ena kena ivakarau ki na central idea ni creative construction.

Na lesson e tiko ni growth e sega ni rawa ni tautoca sara me baleta na kena taura na unrelated activity. Na brand e rawa ni taura na ivalu ena kena ivakarau ki na kena ivalu, remove distractions kei na build na new offers ena kena ivakarau ki na strong core.

Na veivakadidike ki na brand growth ena BrandingMaps.com kei na Amazon

• Kakabalea:vakadonuya na veika e rawa ni oca mai, se bera ni na costs kei na complexity e rawa ni oca kina e na nodra dui yaga.
• Vakaturi:vakayagataki mai vei ira na vulagi vatuva se vakayagataki e rawa ni oca mai ena market e tiko.
• Vakavinakataki ni Market:kauta mai na iyaya e vakarawataki ena audience vatuva se vanua vatuva.
• Veikabula ni Brand:vakadonuya na brand e tiko me kauta mai e na kena itavi ni veika vatuva.
• Vakavotuvotu:vaka waraka na market ena kena itavi na veika e vakadonuya, se na nodra itavi e tiko.
• Vakarogoci:na veika e rawa ni oca mai na audience me raica na iyaya, na veikorokoro, se na veika e cakava.
• Vakabulabula:me ra tiko na vulagi kei na veikau me ra vakarogoci kina.
• Veika e Vakadonuya:na veika e rawa ni raica, me vaka na itavi, na kuloko, na veika e tautauvata, se na veivakadonuya.
• Brand ni Veikabula:me na brand e tiko me rawa ni oca, se me na veikabula e rawa ni oca, me vaka na veika e tautauvata se na veikau e rawa ni oca.

Kua sivia na koto kina ki na vakavuvale na kena ibuku

Facebook Page Growth Guide

Subrat Kumar e vakaraitaka e dua na yanuyanu kei na kena ivakarau ni veivakaturi: veiwekani, veivakasauri, kena ibuli vinaka kei na kena vakatovolea ni Facebook. E yanuyanu lailai duadua ga ni veisau kei na ibuku kei na yanuyanu e tautauvata kei ira na team era na Facebook me yanuyanu ni veiqaravi ni veivanua se acquisition channel.

Kerekere me baleta ni veivakaturi vinaka duadua me vaka na kena ivakaraitaki ni page activity, me kua ni kila ni veiwekani ga e sega ni kila ni veivakaturi ni bisinisi se brand.

The Science of Scaling

Benjamin Hardy kei Blake Erickson e tukuna vei ira na kai bisinisi me ra lako cake mai vei na yabaki e sivia na kaukaua kei na kena veivakasauri, kei na kena vakatovolea na kena ivakarau ni bisinisi.

Kerekere me baleta ni veivakaturi ni bisinisi e tautauvata kei na yanuyanu ni veivakasauri, me kua ni kila ni veivakaturi ni bisinisi se brand.

The Growth Dilemma

Annie Wilson kei Ryan Hamilton e tukuna vei ira na kai bisinisi me ra raica na veivakasauri ni bisinisi kei na kena ivakarau ni veivakaturi.

Kerekere me baleta ni veivakaturi ni bisinisi e tautauvata kei na yanuyanu ni veivakasauri, me kua ni kila ni veivakaturi ni bisinisi se brand.

Vakavinavinaka na nomuni dare

Facebook page manager:KerekereFacebook Page Growth Guide.

Kai bisinisi e tautauvata na kena ivakaraitaki:KerekereThe Science of Scaling.

Brand strategist e raica na veivakasauri ni bisinisi:KerekereThe Growth Dilemma.

Kamupani e sivia na kaukaua:Kerekere me baleta ni veivakaturi ni bisinisi e tautauvata kei na yanuyanu ni veivakasauri, me kua ni kila ni veivakaturi ni bisinisi se brand.