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Comparing Branding Agencies in Tokyo: A Look at Goodpatch, Interbrand Tokyo, and Whatever

When it comes to choosing a branding agency in Tokyo, potential clients have a range of options to consider, including Goodpatch, Interbrand Tokyo, and Whatever. Goodpatch positions itself as a design-driven agency that can help businesses grow, while Interbrand Tokyo focuses on creating iconic work in brand strategy, experience design, and brand valuation. Whatever, on the other hand, describes itself as a creative organism that explores new cultural frontiers. One way to differentiate between these agencies is to look at their online presence, including the number of social profiles they maintain, with Goodpatch having three, Interbrand Tokyo having two, and Whatever having four.

The number of social profiles can be an indicator of an agency's ability to engage with its audience and promote its work. In this regard, Whatever appears to be the most active, with profiles on Facebook, X, Instagram, and LinkedIn. Goodpatch and Interbrand Tokyo also have a presence on major social media platforms, but to a lesser extent. Another factor to consider is the number of external links on an agency's homepage, which can suggest its level of connectivity with other businesses and organizations. Goodpatch has 11 external links, while Interbrand Tokyo has three and Whatever has six.

In terms of search engine optimization, the presence of sitemaps can be an important factor. Interbrand Tokyo has two sitemaps, while Goodpatch has one and Whatever has none. This could affect the visibility of these agencies in online search results. Additionally, the availability of RSS feeds can be an indicator of an agency's commitment to regularly updating its content. Whatever is the only agency among the three to have an RSS feed. Goodpatch and Interbrand Tokyo do not have any RSS feeds, which may make it more difficult for potential clients to stay up-to-date with their latest news and projects.

The language of an agency's website can also be an important consideration, particularly for international clients. Interbrand Tokyo and Whatever have English-language websites, while Goodpatch's website is in Japanese. This could make it more difficult for non-Japanese speakers to navigate Goodpatch's site and understand its services. On the other hand, Goodpatch's focus on the Japanese market could be an advantage for clients who are looking for an agency with local expertise.

When comparing Goodpatch, Interbrand Tokyo, and Whatever, it is clear that each agency has its own strengths and weaknesses. Goodpatch has a strong design focus and a significant online presence, while Interbrand Tokyo has a more international outlook and a strong reputation in the industry. Whatever, on the other hand, has a unique approach to creativity and a strong social media presence. Ultimately, the choice between these agencies will depend on the specific needs and goals of the potential client.

To decide between Goodpatch, Interbrand Tokyo, and Whatever, potential clients should carefully consider their own priorities and requirements. They should look at the agencies' websites, social media profiles, and other online presence to get a sense of their values, approach, and expertise. By doing their research and weighing the pros and cons of each agency, clients can make an informed decision and choose the agency that best fits their needs. Whether they prioritize design, international expertise, or creative innovation, there is likely an agency in Tokyo that can meet their needs, and Goodpatch, Interbrand Tokyo, and Whatever are all worth considering.

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