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Choosing a Branding Agency in Tokyo: A Comparison of AXIS, Goodpatch, and Whatever

When searching for a branding agency in Tokyo, potential clients are faced with a multitude of options, each with its own unique strengths and weaknesses. AXIS, Goodpatch, and Whatever are three such agencies, each presenting a distinct positioning in the market. AXIS, with its focus on spreading excellent design throughout society, presents a more traditional approach, whereas Goodpatch emphasizes the power of design in driving business growth. Whatever, on the other hand, takes a more unconventional approach, describing itself as a creative organism that explores new cultural ideas and experiences.

The online presence of these agencies can provide valuable insights for potential clients. Goodpatch, for instance, has a notable number of external links on its homepage, with 11 links, compared to 8 for AXIS and 6 for Whatever. This could indicate a stronger focus on networking and collaboration for Goodpatch. Additionally, Goodpatch is the only agency with a sitemap, which may suggest a more organized and structured approach to its online presence. Whatever and AXIS, however, both have RSS feeds, which could imply a greater emphasis on regular updates and news.

The social media presence of these agencies is also worth considering. Whatever has the most diverse range of social profiles, including Facebook, X, Instagram, and LinkedIn, which may indicate a stronger focus on community building and engagement. Goodpatch, on the other hand, has a presence on X, YouTube, and Instagram, while AXIS is present on Facebook and X. This variation in social media presence could reflect different approaches to client communication and outreach.

In terms of language, Goodpatch and AXIS both have Japanese-language websites, which may suggest a stronger focus on the local market. Whatever, however, has an English-language website, which could indicate a more international approach. This difference in language may be an important consideration for potential clients with specific language requirements.

The number of public signals, such as social profiles and external links, can provide a sense of an agency's online activity and engagement. Goodpatch, with its numerous external links and diverse social media presence, appears to be highly active online. Whatever, with its RSS feed and multiple social profiles, also shows a strong online presence. AXIS, while having a notable number of external links, has a more limited social media presence compared to the other two agencies.

When deciding between these agencies, potential clients should consider their specific needs and priorities. Do they require a more traditional approach to design, or a more innovative and unconventional approach? Are they looking for an agency with a strong focus on business growth, or one that prioritizes community building and engagement? By carefully evaluating the online presence and positioning of each agency, potential clients can make an informed decision that meets their unique requirements, and ultimately choose the agency that best aligns with their goals and values, whether it be AXIS, Goodpatch, or Whatever.

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