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Choosing a Branding Agency in Portland: A Comparison of Jolby & Friends, Murmur Creative, and Thesis

When it comes to selecting a branding agency in Portland, potential clients have a range of options to consider, including Jolby & Friends, Murmur Creative, and Thesis. Each agency presents itself in a unique way, with Jolby & Friends positioning itself as a small creative studio that specializes in design, branding, packaging, and illustration, while Murmur Creative emphasizes its expertise in brand strategy, identity, packaging, and web design as a B Corp certified agency. Thesis, on the other hand, describes itself as an independent creative agency that crafts scalable marketing solutions.

The online presence of these agencies can provide valuable insights for potential clients, with Murmur Creative having a notably strong presence on social media platforms, including LinkedIn, Instagram, Facebook, and Pinterest, whereas Jolby & Friends and Thesis have a more limited social media footprint, with only one and two social profiles, respectively. In terms of external links on their homepages, Murmur Creative has the most, with five links, followed by Jolby & Friends and Thesis, which have three each. This could indicate that Murmur Creative is more engaged with other online platforms and communities.

The number of sitemaps, RSS feeds, and PDF documents on an agency's website can also be an indicator of its online activity and transparency. In this regard, Jolby & Friends and Thesis have one sitemap each, while Murmur Creative does not have any. Jolby & Friends also has two RSS feeds, whereas Murmur Creative has three, and Thesis has none. However, none of the agencies have any PDF documents on their websites. These observations suggest that Jolby & Friends and Murmur Creative may be more proactive in terms of content creation and distribution.

When comparing the agencies, it becomes clear that each has its own strengths and weaknesses. Murmur Creative's strong social media presence and multiple external links may indicate a more outgoing and collaborative approach, while Jolby & Friends' focus on design and illustration may suggest a more creative and artistic approach. Thesis, with its emphasis on scalable marketing solutions, may be more geared towards clients looking for strategic and results-driven campaigns.

The differences in online presence and positioning between Jolby & Friends, Murmur Creative, and Thesis can be important factors for potential clients to consider when choosing a branding agency in Portland. By examining the agencies' websites and online activities, clients can gain a better understanding of each agency's values, expertise, and approach to branding and marketing.

Ultimately, the decision between Jolby & Friends, Murmur Creative, and Thesis will depend on the specific needs and goals of the client. To make an informed decision, potential clients should carefully review each agency's website, social media presence, and online activities, and consider factors such as their own brand values, target audience, and marketing objectives. By doing so, clients can choose the agency that best aligns with their needs and is most likely to deliver effective branding and marketing solutions.

Learn more about brand identity, branding and rebranding on the Branding Maps home page.

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